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Case Study #6:  Spark Email Campaign

ROLE:

  • Creative strategy, creative direction, logo origination, content creation

OBJECTIVE: ​

  • Client wanted to reinforce positioning as on-trend and “in the know” about all things design related.

SOLUTION:

  • Created a twice weekly email campaign called Spark, covering items of interest in fashion, food, travel, design, art, books.

  • Campaign also featured guest recommendations from marquee interior designers, strengthening relationships with key clients and raising brand positioning within the designer community. 

APPLICATION
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